
Retail Tech Innovation 2026
27 Oct 2026 · 10:00 · Google Zurich Europaallee
About this event
The third edition of Retail Tech Innovation convenes top brands, technology leaders, investors, and startups to examine how emerging digital solutions are reshaping modern retail. Hosted at Google's Europaallee workspace in Zurich, the conference delivers real-world strategies and actionable takeaways to help businesses secure a competitive advantage.
What to expect
- Keynotes and panel discussions covering AI-powered commerce and hyper-personalized customer journeys
- Exploration of phygital retail experiences that merge digital channels with physical storefronts
- Insights on modular tech ecosystems, composable architectures, and first-party customer data strategies
- Extensive networking opportunities with executives, founders, and retail innovators
Who should attend
Retail executives, digital transformation managers, e-commerce specialists, brand leaders, and technology providers looking to stay ahead in omnichannel commerce.
About the host
DAGORÀ is an innovation hub focused on driving digital transformation and sustainable growth across the lifestyle and retail sectors in Switzerland.
Speakers
Markus MüllerCo-Head of Economic Development at the Canton of Zurich
Sarah BerkowitzHead of Digital Product, Retail Experience at On
Timo SalzsiederCIO and Member of the Management Board at Müller
Adina EdmeChief Transformation Officer at Decathlon Switzerland
Diego BaronchelliDirector DTC EMEA at Salomon
Irem AydinGeneral Manager at CALIDA
Mariano AlonsoVP and General Manager EMEA at The North Face
Nicolas GirottoChief Commercial Officer at Avolta
Raffaele MasiGlobal Head of Product & Omnichannel Digital Innovation at Logitech
Roger Graell SoleChief Digital Officer at Guess
Rosalba MeleMarketing Manager for Saudi at JTI
Rosario ToscanoCEO and Co-Founder at AKN Group
Wolfram WoernerGlobal Business Intelligence Lead at Hero
Carina AchermannGlobal Digital Marketing Manager at Emmi Group
Gregory ZürcherVice President, Head of Digital Products & Innovation at MastercardDetails
Not sure if it is for you?
We contact the host and ask on your behalf — who usually comes, how formal it is, whether it is worth the trip. Your question goes to us, not to a chatbot.
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