Why we exist
It began with a calendar full of noise.
I kept running into the same quiet problem. The events that could actually move something for you — the right conference, the dinner where you meet a future co-founder, the workshop that quietly changes how you think — were almost impossible to find. Not because they didn’t exist, but because they were scattered everywhere and nowhere at once: buried in LinkedIn feeds, half-forgotten Meetup groups, Eventbrite pages, newsletters nobody signed up for, and Slack channels you’d need an invite just to see.
So the people who would have benefited most simply never heard about them. Excellent events happened to half-empty rooms, and capable people stayed home on the very evenings that might have changed their year. That felt wrong to me. In a country as dense with ambition and expertise as Switzerland, discovery shouldn’t be the hard part.
The instinct most platforms follow is to fix this with volume — list everything, index it all, and let an algorithm sort the mess afterwards. I went the other way. I didn’t want to build another infinite feed you have to defend yourself against. I wanted to build the one place you trust when you want to know what’s actually worth showing up for.
Attention is the scarcest thing any of us has. The kindest thing a platform can do with yours is waste less of it.