Ventranet
About Roger
Roger Graell Sole is Chief Digital Officer at Guess, which he joined in October 2025. He has worked in e-commerce and digital retail for close to two decades.
He spent twelve years at Mango, which he joined in 2010 as head of the e-commerce division and helped turn into a global online business. In 2022 he moved to the Bata Group as Chief Digital Officer, and he later took on international franchising there as well.
Earlier he held marketing roles at lastminute.com, where he was marketing director for Southern Europe, and at Redcats, the former Kering mail order group behind La Redoute and Vertbaudet. Graell studied mathematics and statistics at the Universitat Politècnica de Catalunya. He sits on the council of the AI and customer experience community AIXC.
