The studies behind the RMS.
When the RMS says it is time to get back in touch with someone, that rests on research, not on gut feeling: 67 scientific studies on memory and forgetting, on how strong and weak ties behave, and on communication and trust. Another 13 sources from CRM practice helped set the rhythms.
- 27
- on memory and forgetting
- 19
- on networks and tie strength
- 21
- on communication and trust
- 13
- sources from CRM practice
Memory & Forgetting Research
27 studies
Basis for the exponential decay model, the “stability” parameters, half-lives, the spacing effect and the reactivation windows.
- Ebbinghaus, H. — On Memory: the classic forgetting curve (reprint)
- Murre, J. M. J. & Dros, J. (2015) — Replication and Analysis of Ebbinghaus’ Forgetting Curve, PLOS ONE
- Wixted, J. T. & Ebbesen, E. B. (1997) — Genuine power curves in forgetting
- Murre, J. M. J. & Chessa, A. G. (2011) — Power laws from averaging over individual exponential forgetting curves
- Wixted, J. T. (2004) — The psychology and neuroscience of forgetting
- Cepeda, N. J. et al. (2006) — Distributed practice / the spacing effect: a meta-analysis of 317 experiments
- Cepeda, N. J. et al. (2008) — Optimizing distributed practice (over 1,350 participants)
- Cepeda et al. (2008) — Spacing effects in learning (the temporal ridgeline)
- Bahrick, H. P. & Hall, L. K. (2005) — The importance of retrieval failures to long-term retention
- Bahrick, H. P. — Fifty years of memory for names and faces (the permastore)
- Maddox, G. B. et al. (2015) — Spacing and testing effects / retrieval difficulty
- Craik, F. I. M. & Tulving, E. — Depth of processing / levels-of-processing
- Peng, P. et al. (2024) — Levels of processing in immediate and delayed recognition
- McGaugh, J. L. (1996) — Emotional arousal and amygdala-mediated memory modulation
- Paré, D. (2023) — Emotional memory mechanisms (review)
- Phelps, E. A. & Sharot, T. (2008) — Emotion, vividness and subjective memory
- Hirst, W. & Phelps, E. A. (2016) — Flashbulb memories
- Pantelis, P. C. et al. (2008) — Distinctiveness and interference in face memory
- Kramer, R. S. S. (2021) — Forgetting newly learned faces (570 participants, first 24 hours)
- Paller, K. A. et al. (2003) — Person recognition and person-specific information
- MacKenzie, G. & Donaldson, D. I. (2016) — Person identification vs. face recognition
- Brédart, S. (2018) — The fragility of proper names in memory (review)
- James, L. E. et al. (2008) — Face–occupation vs. face–name associations
- Fogler, K. A. & James, L. E. (2010) — Learning descriptive vs. non-descriptive names
- Hamilton, L. J. & Krendl, A. C. (2023) — Social cognition and face–name memory
- Klein, S. B. et al. (2009) — The social functions of episodic memory
- Georgiou, A. et al. (2023) — Separating acquisition, retention and retrieval in memory
Additional consolidation research: Squire et al. (2015); “The Yin and Yang of memory consolidation”; time-dependent consolidation in distributed learning.
Network, Tie-Strength & Sociology Research
19 studies
Basis for the definition of relationship strength, the importance bands, Dunbar layers, the reactivation of dormant contacts and the value of weak and strong ties.
- Granovetter, M. S. (1973) — The Strength of Weak Ties, American Journal of Sociology
- Marsden, P. V. & Campbell, K. E. (2012) — Reflections on Conceptualizing and Measuring Tie Strength, Social Forces
- Marsden, P. V. & Campbell, K. E. (1984) — Measuring Tie Strength, Social Forces
- Levin, D. Z., Walter, J. & Murnighan, J. K. (2011) — Dormant Ties: The Value of Reconnecting
- Levin, Walter & Murnighan — How to Reconnect for Maximum Impact, MIT Sloan Management Review
- Roberts, S. G. B. & Dunbar, R. I. M. (2015) — Managing relationship decay
- Hill, R. A. & Dunbar, R. I. M. (2003) — Social network size in humans
- Miritello, G. et al. — Time as a limited resource: communication strategy in social networks
- Tamarit, I. et al. — Cognitive resource allocation and Dunbar circles
- Onnela, J.-P. et al. — Structure and tie strengths in mobile communication networks
- Aiello, L. M., Joglekar, S. & Quercia, D. — Multidimensional tie-strength analysis
- Mattie, H. et al. — Social network structure and relationship dynamics
- Burt, R. S. — Structural Holes (chapter)
- Wellman, B. & Wortley, S. (1990) — Different Strokes from Different Folks: Community Ties and Social Support
- Hall, J. A. & Baym, N. K. (2012) — Calling & texting: (hyper)coordination and friendship maintenance
- Tie-strength study — Science (2022): a weak-ties field experiment
- Scientific Reports (2023) — network and tie-strength analysis
- Dunbar layers — the fractal structure of social networks (arXiv)
- Relationship-maintenance study — Personal Relationships
Communication, Channel & Trust Research
21 studies
Basis for the interaction weights (comment < message < call < meeting), channel depth, reciprocity factors and the cross-channel sequence bonus.
- Daft, R. L. & Lengel, R. H. (1986) — Media Richness Theory, Management Science
- Dennis, A. R., Fuller, R. M. & Valacich, J. S. (2008) — Media Synchronicity Theory, MIS Quarterly
- Walther, J. B. (1996) — Computer-Mediated Communication / the Hyperpersonal Model
- Burke, M. & Kraut, R. E. — Communication and relationship strength on social platforms
- Scissors, L., Burke, M. & Wengrovitz, S. — What’s in a Like?
- Bos, N. et al. — Effects of four computer-mediated channels on trust development
- Kumar, A. & Epley, N. (2021) — It’s Surprisingly Nice to Hear You: voice and connection
- Schroeder, J., Kardas, M. & Epley, N. — The Humanizing Voice
- “They Like to Hear My Voice” — a voice-message study, MobileHCI 2020
- Channel Expansion Theory — an empirical test
- Social Information Processing Theory — Wiley SIP encyclopedia entry
- Social Presence — a review, JCMC
- Media Configurations — JCMC
- Social Presence — conceptualization
- Handshaking promotes deal-making — Harvard Business School
- Oxytocin & Trust
- Social bonding — a review
- Ambient Awareness — passive salience through social media
- Virtual Work Meetings
- Job interview / communication-mode meta-analysis — Journal of Organizational Behavior
- LinkedIn Trust Study
On the nonverbal / channel debate we also drew on the Lapakko critique, a SAGE reciprocity study and Cogent Engineering (2022).
CRM practice
13 sources
Not peer-reviewed. Used to calibrate the contact rhythms and health scores in practice.
- Gainsight (health-score models)
- ChurnZero
- Oracle (RFM documentation)
- RAIN Group
- NFX
- Apollo
- Outreach
- Rework (cadence models)
- Pulse RevOps
- ARPEDIO
- Visible.vc
- Foundersuite
- Tomba
All figures are checked and deduplicated from the four research reports behind the RMS (Memory, Tie Strength, Interaction Weights and Blueprint).