HubSpot for Startups

HubSpot for Startups is the startup programme of HubSpot, Inc., the US software company behind a customer platform for marketing, sales and service. HubSpot was founded in Boston in 2006, is listed on the New York Stock Exchange and has its headquarters in Cambridge, Massachusetts, with its European headquarters in Dublin. In 2025 it reported revenue of USD 3.13 billion and had 288,706 customers at year end.

The programme gives early-stage startups discounted access to HubSpot's platform. Companies with pre-seed, seed or Series A funding can receive up to 90 percent off in the first year, with smaller discounts in the second and third years. Startups linked to one of HubSpot's approved entrepreneurial organisations can receive a smaller discount of 30 percent in the first year and 15 percent in the second. In 2026 HubSpot counted more than 35,000 startups and founders using its platform and over 4,000 approved partners.

Alongside the discounts, the programme offers training, templates and a founder community. It runs webinars with partner organisations, among them the Swiss Startup Association, whose members receive a discount of up to 30 percent.