Webinar: The Founder's GTM Playbook: Build Your Sales & Marketing Machine Live in HubSpot

Founders often handle marketing, outreach, follow-ups, and sales tracking all by themselves, causing valuable leads to slip away. This interactive workshop demonstrates how to configure an effective go-to-market machine inside HubSpot to streamline pipeline management and automate essential workflows.

What to expect

• Setting up landing pages, forms, and automated nurturing sequences to capture leads reliably
• Establishing a structured outreach process enhanced by AI tools for targeted prospecting
• Designing a transparent sales pipeline and reporting dashboard tailored for investors and team tracking
• Walk away with practical blueprints to immediately implement your new go-to-market setup

Speakers

Stefany LudeñaHead of Iberia, Italy, Benelux and Nordics at HubSpot for Startups

Who should attend

This session is aimed at lean startup teams at the pre-seed or seed stage, particularly founders who are new to HubSpot and want to formalise their sales and marketing operations.

About the host

The Swiss Startup Association is the umbrella organisation representing and supporting the Swiss startup ecosystem, offering education, political advocacy, and dedicated resources to help founders succeed.