Internationalization Strategy

This 4-hour workshop, led by Swissnex, is specifically designed for startups aiming to expand into international markets. Participants will acquire essential tools and insights to craft a successful internationalization strategy, effectively navigate global challenges, and identify new opportunities. The session aims to empower entrepreneurs with the knowledge and confidence required for sustainable global growth.

What to expect

• Explore the critical benefits and common challenges associated with global expansion.
• Evaluate your startup's readiness and capacity to scale internationally.
• Learn practical frameworks for market selection and prioritizing target markets.
• Develop effective go-to-market strategies, business models, and pricing approaches for international growth.
• Discover how to leverage partnerships, accelerators, and government support to build robust global networks.
• Gain practical advice on operational challenges, including hiring, legal barriers, and securing funding for international expansion.
• Hear valuable case studies and insights from an entrepreneur who has successfully expanded abroad.

Who should attend

This workshop is ideal for entrepreneurs and startup founders who are either planning or actively considering expanding their business into international markets. It is particularly beneficial for those seeking hands-on tools, expert guidance, and peer insights on developing effective global growth strategies.

About the host

Swissnex is a global network that connects Switzerland with the world in areas of science, education, innovation, and art. It plays a crucial role in supporting the internationalization of Swiss innovation and research initiatives.

Speakers

Minyue DongAcademic Director, University of St. Gallen & Visiting Professor at CEIBS

Xufeng (Jess) JiaFounder of Sinova Solutions & Co-Founder & COO of University Hospital Zurich spinout