Ventranet
About Vanesa
Vanesa Trütsch is CEO and co-owner of Formettā, a Swiss brand of collagen supplements and health formulations based in Cham. She runs the company as managing director together with its founder, the biomedical researcher Vanessa Craig.
Trütsch has worked for more than 20 years in the luxury and beauty industries. She held senior leadership positions at Dyson, Marionnaud and Coty. Her work covers brand building, product development, marketing and international retail strategy. She joined Formettā to scale the brand.
Formettā was launched in 2020 and sells Swiss-made, third-party tested products with clinical-grade doses. It has been covered by the NZZ, SonntagsZeitung, Bolero and annabelle.
