Alan Frei

Alan Frei is a Zurich entrepreneur and content creator. In 2014 he co-founded the online shop Amorana with Lukas Speiser, selling lingerie and adult products. In 2020 Lovehoney Group took a majority stake in the company.

He now runs Alan Frei Company AG in Zurich, which makes content, community formats and products around personal growth and life hacking. He writes a newsletter, publishes on social media and takes bookings for talks.

A3F, short for Alan's Friends and Founders Forum, began as an evening event and held its first conference in 2022. The conference brings founders and investors together and has since added masterclasses and pitch rooms. A series of A3F Startup Breakfasts runs alongside it.