Ventranet
Zürich Experience - Summit for Urban Tourism
27 Aug 2026 · 08:00 · The Circle Convention Center, Flughafen Zürich
About this event
The Zürich Experience Summit for Urban Tourism is an annual congress bringing together leading experts and decision-makers from business, politics, and administration across Switzerland. It offers valuable impulses and discussions on current trends, challenges, and developments in urban tourism, including innovation, mobility, climate change, and best practices.
What to expect
- Engaging keynote speeches and practical breakout sessions
- Opportunities for networking during lunch and breaks
- Discussions on future-oriented development of urban tourism
- Insights from leading personalities and experts
Agenda
1. 08:00 Registration, Coffee and Croissants 2. 08:45 Official Welcome by Zürich Tourismus and Tiana Moser, State Councillor Canton Zurich 3. 09:15 Stillstandsangst: Why Fear Paralyses with Prof. Dr. Richard David Precht 4. 10:15 Breakout Sessions including "Tourism Talk: Guest Expectations, Experience Orientation and Design" and "Future Skills: Fit for the World of Tomorrow" 5. 10:45 Break 6. 11:15 Breakout Sessions including "Swiss Best Practices Showcases" and "AI in Tourism: From Hype to Practical Application" 7. 11:45 Breakout Sessions including "How Switzerland Tastes: Positioning, Trends and Potentials" and "New World Order: Impacts on Tourism" 8. 12:15 Residents First: Insights from Amsterdam (EN) with Geerte Udo 9. 13:00 Networking Lunch 10. 14:15 Start of the Afternoon with Rebekka Lindauer 11. 14:30 Panel Discussion: Success at the Limit: Tourism in a Field of Tension 12. 15:15 SWISS: Between Corporate Reality and Swissness with Oliver Buchhofer 13. 15:45 Global Tensions – National Answers with Helene Budliger Artieda
Who should attend
This summit is ideal for experts, decision-makers, and professionals involved in urban tourism, business, politics, and public administration who wish to gain new perspectives and contribute to the future development of the tourism sector.
About the host
Zürich Tourismus is the official marketing organization for the city and region of Zurich, dedicated to promoting tourism and enhancing the visitor experience.
Details
Not sure if it is for you?
We contact the host and ask on your behalf — who usually comes, how formal it is, whether it is worth the trip. Your question goes to us, not to a chatbot.
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