Zürich Experience - Summit for Urban Tourism

The Zürich Experience Summit for Urban Tourism is an annual congress bringing together leading experts and decision-makers from business, politics, and administration across Switzerland. It offers valuable impulses and discussions on current trends, challenges, and developments in urban tourism, including innovation, mobility, climate change, and best practices.

What to expect

• Engaging keynote speeches and practical breakout sessions
• Opportunities for networking during lunch and breaks
• Discussions on future-oriented development of urban tourism
• Insights from leading personalities and experts

Agenda

1. 08:00 Registration, Coffee and Croissants 2. 08:45 Official Welcome by Zürich Tourismus and Tiana Moser, State Councillor Canton Zurich 3. 09:15 Stillstandsangst: Why Fear Paralyses with Prof. Dr. Richard David Precht 4. 10:15 Breakout Sessions including "Tourism Talk: Guest Expectations, Experience Orientation and Design" and "Future Skills: Fit for the World of Tomorrow" 5. 10:45 Break 6. 11:15 Breakout Sessions including "Swiss Best Practices Showcases" and "AI in Tourism: From Hype to Practical Application" 7. 11:45 Breakout Sessions including "How Switzerland Tastes: Positioning, Trends and Potentials" and "New World Order: Impacts on Tourism" 8. 12:15 Residents First: Insights from Amsterdam (EN) with Geerte Udo 9. 13:00 Networking Lunch 10. 14:15 Start of the Afternoon with Rebekka Lindauer 11. 14:30 Panel Discussion: Success at the Limit: Tourism in a Field of Tension 12. 15:15 SWISS: Between Corporate Reality and Swissness with Oliver Buchhofer 13. 15:45 Global Tensions – National Answers with Helene Budliger Artieda

Who should attend

This summit is ideal for experts, decision-makers, and professionals involved in urban tourism, business, politics, and public administration who wish to gain new perspectives and contribute to the future development of the tourism sector.

About the host

Zürich Tourismus is the official marketing organization for the city and region of Zurich, dedicated to promoting tourism and enhancing the visitor experience.