Why Smart People Make Predictable Mistakes – A Practical Introduction to Behavioral Economics

Join the Behavioral Economics Verein for an engaging evening lecture held at the Loft Corner of Impact Hub Zürich's Colab space. This complimentary session challenges the assumption that humans are rational actors, using real-world examples and insights from Nobel Prize-winning research to reveal how the brain systematically shortcuts decision-making in ways we rarely notice.

What to expect

• An accessible introduction to core behavioral economics concepts such as framing, loss aversion, anchoring, and overconfidence
• Real-life case studies drawn from entrepreneurship, finance, and everyday situations
• Practical mental tools to help you recognize and counteract common cognitive biases
• An open-to-the-public format with future lecture topics shaped by participant suggestions

Who should attend

This event is ideal for curious professionals, entrepreneurs, students, and anyone interested in understanding how the human mind influences decision-making in business and daily life. No prior knowledge of economics or psychology is required.

About the host

The Behavioral Economics Verein is a Zurich-based association dedicated to making behavioral science accessible through complimentary public lectures. The event is hosted at Impact Hub Zürich, a community and co-working space that supports innovative thinkers and entrepreneurs across Switzerland.